SITU8ED to revolutionise GDPR compliance in location based advertising backed by French VCs and financial institutions

SITU8ED solves major regulatory issues for mobile application publishers, increasing the value of their advertising inventory whilst bringing Ad Networks and DSPs into full compliance with GDPR and associated legislation.

Created in 2016 by experts in mobile advertising (ex. Google and Criteo) and context aware computing (from France's national research centre for AI, INRIA), SITU8ED has developed a portfolio of products that intelligently interpret data for location, motion and the environment from mobile phone sensors, locally on the phone, and in real time.

SITU8ED's products transform personal data such as location coordinates into semantically rich information that both improves location based targeting and is categorised as anonymous by the legislation. Their solution conforms to GDPR, to the 2017 updates to the ePrivacy directive, and to the 2017 UK Data Protection Act.

Publishers can increase the value of their inventory by enriching it with behavioural data without any risk of personal data leakage. Ad Networks and DSPs benefit from precise geo-targeting for advertising and fine grained geo-fencing for geo-tracking and attribution, all in compliance with the legislation.

You can find more information at: www.SITU8ED.com