Western Circle Group released the first fully AMP-ready lending website offering the fastest response time in the industry

Last Thursday (16th November), Google made an announcement about AMP pages which do not contain the full content of the canonical page, but rather a small section of the content followed by a link to the non-AMP page for the rest of the content. Google describes these 'teaser pages' as creating a 'particularly bad user experience' and will not list them as AMP pages.

The AMP Challenge

Many websites have taken on the challenge of creating AMP versions of some of their pages. Although mobile users can now access the content of these pages much faster, it has often left them lacking the full experience of the canonical website. This led to some websites creating AMP pages that pushed a reader to go onto their main site – which is what Google is trying to put a stop to in their AMP update.

Western Circle Limited came up with a different solution.

More details at: www.westerncircle.co.uk