TREATS FOR TWEETS! SQUIDZ APP NOW LAUNCHED

Glasgow digital production company Hot Tap Media has launched an innovative social media rewards iPhone app. Squidz works like a consumer loyalty card for consumers, and provides a potentially more effective alternative to social media advertising for brands.

The app is the brainchild of digital marketing innovator Rebecca Thompson, who was inspired to create Squidz through a Design in Action Chiasma event that explored alternative currencies. The idea attracted top development talent Tom Halfpenny and Crawford Tait, and was awarded £19860 by Design in Action to fund the prototype development.

More information at: www.hottapmedia.com/squidz