New social enterprise unlocks £7bn in unused loyalty rewards for charity
New social enterprise, For Good Causes, launches today (28.2.2018) enabling people to convert their unused loyalty rewards into cash for their favourite charities. For Good Causes aims to work with as many of the UK's 200+ loyalty programmes as possible starting with Quidco, the UK's largest cashback service. For Good Causes seeks to raise £100m in the next five years through developing new ways for people to give to the charities that they love.
Quidco's 7 million members now have the option to donate their earned cashback to a charity of their choice through For Good Causes. Since starting in 2005, Quidco members have earned over £400 million in cashback, with the average Quidco member earning £305 a year.
For Good Causes also launches its digital charity gift card. This new 'gift of giving' is the first time that a gift card can be given to the charity of the recipient's choice. It's available from launch partner Giftcloud and the For Good Causes website - www.forgoodcauses.org
For further information and/or interviews with Crispin, Andy or Andrew, contact: Sue Laybourne 07717 327 302 (sue.laybourne@forgoodcauses.org)
