​BRANDS UNDERESTIMATE DEMAND FOR VOUCHERS AND MISS OUT ON NEW BUSINESS

With a new financial year well under way and businesses looking for ways to grow sales, self-service voucher platform vendor iVoucher today released results showing that 53 per cent of UK consumers now use vouchers at least once a month when they make a purchase.

The survey looked at what makes consumers more likely to use vouchers and came back with results that suggested many businesses could be missing out on an opportunity to generate new business with a staggering 68 per cent of consumers saying a voucher would influence them to try a brand they had not purchased from before.

For more information visit www.ivoucher.com